There’s no way around it, for a business to get ahead these days, you need a web presence. But a website no one can find isn’t worth much, and that’s why you need to be ranked on Google. Google sees at least 15 billion searches a month and if you’re not coming up on page 1, you’re missing out. Somebody’s got to be on there, it may as well be you.
There are two aspects to search engine optimization (SEO): on-site and off-site.
On-site optimization deals with your site and its content. The key to great rankings is great content. First we analyze your site and business, then determine which keyword(s) are integral for you to connect to the public. Having focused content is important, because Google looks for page content that is informative. Many sites suffer from too much self-promotion (‘this is what we do’). We make sure the content is focused and informative (‘this is what we can teach you’), that it has title tags and meta description that are closely linked to that content. Sometimes this will require that we add a few pages if necessary, and we often find it advantageous to add a blog, since Google likes to see fresh content added to a site regularly.
Off-site optimization deals with making sure that you business and domain are found elsewhere on the Internet, along with links back to your site. After creating solid content, this is the most important thing for your site. Google looks specifically how many other sites link to yours, as it is an indication of how relevant and informative your content is.
But SEO can take time. Some companies tell you you’ll be on page 1 in a week, but these people are out to take your money. Realistically you can expect to see your site on page 1 within 90-120 days. We have several years of experience in SEO and we’ve learned a lot in that time. We’d like you to take advantage of some of our learning.
If you’d like more information, fill out the form on the right and we’ll get back to you within one business day.